ANTH7021 - Mass Consumption and Design

Term 1


The course examines the key historical literature on mass consumption and critical approaches to the theory of culture as a form of objectification. We then evaluate the ways in which the paradigm of design as a cultural field continues or replaces the paradigm of consumption in social relationships and identities. The course covers ethnographic studies of the role of goods in everyday life, as well as examinations of the role of corporations and multinationals and goods as mediators of their presence in social life. (The course replaces, and partly continues, the older option in media and mass consumption)


Taught by: Dr Adam Drazin
Assessmen 1 x 3000 words essay (80%) + 1 x 1000 words project (20%)
Student Contact Hours:
2 hour lecture + 1 hour tutorial per week
Prerequisites: None.
Option Type:
Material Culture

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