New Perspectives on Global Commodity Chains: The Case of Coca-Cola®
03 November 2011, 4:00 pm–6:00 pm
Event Information
Open to
- All
Location
-
Gavin de Beer LT, Anatomy Building, UCL
Speaker: Professor Robert J Foster, University of Rochester, USA
Date: 03 November 2011
Time: 4-6pm
Venue: Gavin de Beer LT, Anatomy Building, UCL
This presentation will use the example of The Coca-Cola Company and its brands
and products to take up two related questions. What is the role of
consumption rather than production in creating the value that is distributed
unevenly along a global commodity chain? What sort of political possibilities
are opened up by the spread of branded consumer products worldwide? The
presentation thus begins by arguing for a revision of the theory of value that
informs much commodity chain analysis, and it ends by considering the extent to
which consumers and consumer groups might enact a politics of products that
contests the ways in which corporate brand owners conduct business.
Organised jointly by the Department of Geography and Anthropology at UCL with
the support of UCL Urban Laboratory. No booking needed.