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New Perspectives on Global Commodity Chains: The Case of Coca-Cola®

03 November 2011, 4:00 pm–6:00 pm

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Location

Gavin de Beer LT, Anatomy Building, UCL

Speaker: Professor Robert J Foster, University of Rochester, USA
Date:
03 November 2011
Time:
4-6pm
Venue:
Gavin de Beer LT, Anatomy Building, UCL

This presentation will use the example of The Coca-Cola Company and its brands and products to take up two related questions. What is the role of consumption rather than production in creating the value that is distributed unevenly along a global commodity chain? What sort of political possibilities are opened up by the spread of branded consumer products worldwide? The presentation thus begins by arguing for a revision of the theory of value that informs much commodity chain analysis, and it ends by considering the extent to which consumers and consumer groups might enact a politics of products that contests the ways in which corporate brand owners conduct business.

Organised jointly by the Department of Geography and Anthropology at UCL with the support of UCL Urban Laboratory. No booking needed.