Global Design Research: Local Fieldwork, Global Insights

The first talk of Anthropology in the Professional World seminar series will be given by Geke van Dijk, Baas Raijmakers from STBY in London and Josephine Wong and Daniel Szuc from Apogee in Hong Kong.

In this presentation some of the partners in the Reach network (a network of user research companies in Europe, India, China and Japan) help organisations to develop global insights from connected local studies. Together they explore people's practices and preferences, to identify new opportunities for service innovation. The talk will be given jointly by Geeke and Baas who are based in Europe and Josephine and Szuc who are based in Hong Kong.