DEVLAB and UCL DECIDE launch DEVICE, a new programme supporting developers and startups
1 November 2013
DEVICE solves both problems by giving developers the means to help each other through a device exchange programme launched at this week’s Droidcon event.
In exchange for a legacy handset, developers will receive a DEVICE membership which provides access to:
- New and old devices for testing at the device lab in Shoreditch
- Alpha devices and pre-release technology
- User experience and usability testing software
- A team of usability experts to help finesse new Apps (subject to availability and approval
- UCL's private app store of 40,000 peeps for pre-commercial testing (early 2014
- Free handsets and priority marketing from partner OEMs
Effectively this means members will never have to buy another device for testing again.
Meanwhile device manufacturers get to distribute their devices directly into the community – helping to eliminate the cost barriers developers’ face and thereby supporting the growth of a stronger app economy.
Calypso Harland, CEO and Founder of DevLab comments “It’s great to be working together with UCL to deliver such an important and useful resource for the developer and startup community. The launch of the DEVICE programme also marks the beginning of DevLab, and we look forward to rolling out many more useful initiatives to encourage and support developers in the UK”.
“Working in partnership with DevLab, DEVICE overcomes one of the many barriers to testing and validation of new products - the device lab is an integral part of the UCL DECIDE programme to support digital enabled businesses and test bed services" says Timothy Barnes, Director, Enterprise Operations and Director, UCL Advances.
Devices will be available to developers living outside of London via a LoveFilm-style postal distribution strategy from 2014.