Leading for business growth
Publication date: Jan 17, 2012 2:36:00 PM
Start:
Feb 2, 2012 2:00:00 PM
End:
Feb 2, 2012 6:00:00 PM
Location: Executive Education Suite, 1st Floor, Engineering Front Building, Malet Place, London, WC1E 7JE
Description:
This Business Bootcamp Bonus workshop is for businesses that have come through the initial start-up period and are now experiencing the challenges of achieving and sustaining growth.
To lead a company through a growth curve requires a manager able to adapt and evolve their company’s business model. This workshop considers some of the challenges which leaders can face in exploring and evaluating changes to their current operating model. For example, one area that can constrain a business’s growth objectives is economic and market uncertainty. The workshop will consider ways that leaders can cope with such concerns and develop methodologies to overcome the challenges of the unknown.
Related to this challenge of uncertainty is the need to develop a bias towards innovation – not simply in the product or service, but in the processes that determine how the company operates and creates value. This workshop will provide delegates with a framework that will help them assess what changes to the business model is necessary and how they can be implemented. Finally, in a busy, changing operating environment, successful organisations need to be able to prioritise activities and ensure that people, time and other resources are devoted to those strategies and objectives that fit best with our current constraints yet offer the potential for providing the greatest returns for our stakeholders.
The format of the workshop is highly interactive. Within the time provided , we will undertake a short group activity, we will examine the challenges facing your own organisation in terms of evolving your ‘business model’ and we will offer an approach to prioritising strategic action for you and your leadership team.
Objectives:
- To teach the latest business techniques and strategies that will help delegates:
- Identify the leadership challenges arising from growing a business
- How to manage with uncertainty
- Evolve and adapt your business model to address the growth challenges
- Prioritising strategic action
Speakers:
Robert Rosenfeld & Morven McLean
Speaker bios:
Robert Rosenfeld
Robert is an Associate Fellow at Warwick Business School,
and holds Visiting Professorships in Entrepreneurship at the School of International Management at
the Ecole Nationale des Ponts & Chaussées (Paris), Abu Dhabi University,
Tongji University (Shanghai), and Ecole Hassania des Transports Publiques
(Casablanca). He is Founder and Chief Executive
of the Centre for Organizational Excellence Limited (www.corex.net). He is a member of the teaching faculty at
Duke Corporate Education in the United States and European Centre for Executive
Development (INSEAD) in France.
Morven McLean
Morven is a specialist in innovation and organisational
development. She has a specific focus on innovation strategy and portfolio
management, service innovation, idea management systems and tools, innovation
competency frameworks, capability building and people development.
With 18 years of experience working in the creative industries, Morven is the Creative Director at the Centre for Organizational Excellence where she oversees the digital and design teams. She is an Associate Faculty and Educator at Duke Corporate Education (US), Warwick Business School Executive Education, Cass Business School ExecEd and at L' École nationale des ponts et chausses (Paris). Whether working with young entrepreneurs, senior managers, or frontline operations staff, Morven’s approach is about driving value from new ideas. Client organisations include health care providers, construction and asset management, financial services, public sector, transportation, arts and media organisations in UK, Europe, China, Middle East and Asia.

