16 January 2013
Entrepreneurship Guest Lecture Series: Rupert Lee-Browne
The Entrepreneurship Guest Lecture Series was opened this year by one of the big entrepreneurs on the London scene. Rupert Lee-Browne is the Chief Executive of Caxton FX, a company which provides currency service.
Before its first launch in 2002 Rupert was left alone by the other members of his team: all he had, he recalls, was his telephone. By sticking to his idea and putting an add on Google, Rupert found his first customer online, his company kicked off and the business grew from there.
After its initial expansion between 2002 and 2006, Caxton FX relocated in central London and soon after became authorised and regulated by the FSA. One year later, in 2007, a consumer card programme was launched which offered competitive prepaid currency cards for euros and dollars as a start. When it expanded to the sterling currency, the so called ‘Global Traveller’ card was completed, and it turned out to be a success. New offices near Hyde Park Corner were opened and the company lost no time to launch its system for online payments.
Caxton FX’s customers are individuals, mainly property owners, who allow the company to work where there’s “exchange and property” and small businesses. “Our success”, in Rupert’s words, is “because we concentrate on people”, who constitute the plan of the company: besides customers, Rupert means his staff. By 2008 Rupert had managed to recruit thirty people and at present his company counts 65 members, all of which are crucial to Caxton FX. In 2011 the business peaked the UK surveys for customer satisfaction, being voted number one in the country by ‘Which?’.
In 2012 Moneyfacts awarded the Best Prepaid Card award to Caxton FX, for a prepaid card project launched a year before. This is Caxton FX’s most recent success– and most certainly not the last.
Written by Carolina Mostert