Entrepreneurial Marketing Workshop
Publication date: Nov 13, 2013 3:26:39 PM
Nov 27, 2013 9:00:00 AM
End: Nov 29, 2013 5:00:00 PM
3-day CPD Accredited Entrepreneurial Marketing Training for Small Businesses, Entrepreneurs, UCL Staff, Alumni and Post-graduate Students.
UCL Students - Please contact Fiona Bell - firstname.lastname@example.org to get your Event Discount Code, BEFORE booking
Entrepreneurial marketing is different from ‘normal’ marketing because you start from a position of low resources. Neither reputation nor market power is doing the job for you. This limits what you can do but it also gives you great scope for creativity and impact.
You will develop a deeper understanding of and new or improved skills in segmentation, pricing, messaging, sales and distribution, community-building, developing value propositions, positioning/differentiation, market testing and discovering new entrepreneurial opportunities.