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Entrepreneurial Marketing Workshop

Publication date: Nov 13, 2013 3:26:39 PM

Start: Nov 27, 2013 9:00:00 AM
End: Nov 29, 2013 5:00:00 PM

3-day CPD Accredited Entrepreneurial Marketing Training for Small Businesses, Entrepreneurs, UCL Staff, Alumni and Post-graduate Students.

CPD

UCL Students - Please contact Fiona Bell - fiona.bell@ucl.ac.uk to get your Event Discount Code, BEFORE booking

Entrepreneurial marketing is different from ‘normal’ marketing because you start from a position of low resources. Neither reputation nor market power is doing the job for you. This limits what you can do but it also gives you great scope for creativity and impact.

You will develop a deeper understanding of and new or improved skills in segmentation, pricing, messaging, sales and distribution, community-building, developing value propositions, positioning/differentiation, market testing and discovering new entrepreneurial opportunities.

For more details including how to register please visit the Short Courses pages