Entrepreneurial Marketing Workshop
Publication date: Apr 12, 2013 1:50:57 PM
May 17, 2013 9:00:00 AM
End: May 21, 2013 5:00:00 PM
About the workshop
The tools and insights from this course can enhance existing marketing programmes to deal with increasing budgetary constraints and the vital need to get across new social media technologies, platforms and techniques.
About the Course Presenter
Chris Coleridge is a Teaching Fellow in
UCL’s Department of Management Science and Innovation (MS&I). He is
also a Visiting Lecturer at London Business School where he teaches on
the Masters in Management, MBA, EMBA and Executive Education programmes.
Prior to becoming an academic, Chris was an entrepreneur
who in the 1990s founded seven start-ups in the marketing services
industry, several of which are still in existence in one form or
another, and was a Fellow of the Institute of Direct Marketing. After selling one of his businesses in 2001, he did an
MBA at London Business School. Deciding that scholarship and teaching
were his vocation, he moved to the LSE, where he completed an MSc in
Organisational and Social Psychology and where he is now in the final
stages of his PhD studies in Management.
Chris‘s research and teaching activities focus on strategic innovation, entrepreneurship, social networks, team performance, non-market strategy and strategic management. He is also watching the development of “constructive capitalism” with keen interest and especially the role to be played by technological entrepreneurs in this area.
TERMS & CONDITIONS
For full terms and conditions, please visit: Terms and Conditions
This workshop is part of the UCL Advances Summer Programme - a programme of activities to teach critical business skills through SUMMER WORKSHOPS and opportunities to put those skills into practise with SUMMER PROJECTS.