How to Engage with Business
Publication date: Apr 12, 2013 11:54:07 AM
Jul 3, 2013 1:00:00 PM
End: Jul 3, 2013 4:30:00 PM
About the workshop
The aim of the workshop is to enable you to plan and structure your conversations with businesses more effectively and strategically - and thus build up better relationships with potential research sponsors.
with businesses tend to be structured around presentations - often by
both sides. This seems logical but such 'show and tell' sessions rarely
result in much follow-up. After several back-to-back, usually
over-running presentations, most people are bursting to get out of the
room and never get as far as discussing 'next steps' with and
Presentations are efficient ways of down-loading information but not much else. They should be part of the portfolio but not the whole message. It's far better to think in terms of conversations in which you are receiving as much as transmitting. Such conversations can be far better at building mutual understanding, trust - as long as they are well structured and planned (without being contrived).
In this workshop we use a series of role plays (based on actual cases) to illustrate and argue how such conversations should be structured. In so doing we explore what it is that businesses actually want to know (and want you to know), how they make decisions regarding investment in new technologies and why it is that so many businesses seem so cautious about taking on anything new.
About the course presenter
Skinner lectures entrepreneurship at London Business School. Before
this he was for many years Commercial Director of UCL - personally
involved in building dozens of new ventures and collaborations with
business as well as creating many of the structures now in place to
support such activities. Prior to UCL he worked as an industrial
research scientist in the US and UK.
How do I register?
This workshop is part of the UCL Advances Summer Programme - a programme of activities to teach critical business skills through SUMMER WORKSHOPS and opportunities to put those skills into practise with SUMMER PROJECTS.