UCL Advances

Citrus Saturday is a Camden-wide initiative that seeks to supplement an important element in a school’s curriculum – entrepreneurship. Organised by UCL, the two-week programme culminates on 2nd July, Citrus Saturday itself.

Then, around sixty 11 to 14-year-olds, drawn from a range of schools in the borough, will run stalls selling lemonade and other citrus products such as orange smoothies and lemon ice cream. The stalls will be located in ten prime locations, for example, Euston Station, Tavistock Square Park and Brunswick Centre. The children will be supervised by a trained volunteer drawn from the UCL student body, who will have acted as a ‘business mentor’ throughout the training programme.

Citrus Saturday is designed to infuse children with a spirit of enterprise. It aims to teach them the basic business and, indeed, life skills necessary to become successful, contributing members of their communities.

It’s also an opportunity for families, schools, businesses, students and even members of the public, to unite for a common purpose – to train the next generation of entrepreneurs through a free, enjoyable, engaging activity. Children will learn how to set goals, create budgets, secure investors, select a site, purchase supplies, serve customers, make a profit and repay investors.

Citrus Saturday offers many of Camden’s young people their first experience of these life lessons. It may be some time before they are thinking about going out into the world and making a living, but in the meantime we aim to boost their confidence and instil self-esteem – all while making sure they have fun, of course.

• citrussaturday.org
• UCL Advances Summer Programme